Summiting hills and mountain tops is all a part of the joy and seduction of mountain biking. Therefore, it is rather fitting that when Fuji was founded in 1899 , it was named after Mount Fuji, a Japanese symbol of strength and endurance, and one of the most iconic and Majestic mountain peaks in the world. With that said, Fuji is a brand that believes in the core characteristics in which cycling represents; strength, endurance, challenge, and triumph. The same can be said about their bikes.
